Last updated: July 10th, 2024

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We at Pinroll want you to understand what information we collect and how we use and share it. That’s why we encourage you to read this document; our Privacy Policy. The purpose of this is to  help you use Pinroll in the way that’s right for you.
 

In this document, we will explain how we collect, use, share, retain and transfer information. We also let you know your rights as regards to your information.   

 

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The Information That We Collect About You:

 

Here's the information we collect:

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1. Your activity and information you provide:

 

On our Products, you can send messages, take and share photos and videos, react to content posted by others, and, soon, much more. We call all of the things you can do on our App "activity." We collect your activity within Pinroll and information you provide, such as:

• Content you create, like pins, groups, albums, photo posts, video posts & comments; 

• Content you provide through our camera feature or your camera roll settings;

• Messages you send and receive, including their content, subject to applicable law;

• Metadata about content and messages, subject to applicable law;

• Types of content, including ads, you view or interact with, and how you interact with it;

• Features you use, and what actions you take in them;

• Your location while using the app;

• The time, frequency and duration of your activities on our Products

 

Friends, followers and other connections:

• We collect information about friends, followers, groups, accounts and other users and communities you’re connected to and interact with. This includes how you interact with them across our features and which ones you interact with the most.

• We also collect your contacts’ information, such as their name and email address or phone number, if you choose to upload or import it from a device, like by syncing an address book.

• If you don’t use Pinroll, your information might still be collected if someone you know imports your contact information

 

How we use uploaded Contact Information:

• Contact uploading is an optional feature where users can choose to upload their device's address book to Pinroll. We process the names, phone numbers and/or e-mail addresses in the address book to see if any of the numbers or email addresses belong to users. If a user’s contact is also on Pinroll, we can suggest this contact as someone to send a friend request to in the user’s People You May Know on Pinroll. Users can also invite Non-Users to join Pinroll via text or email. 

• Contact Uploading also allows us to suggest a Non-User who joins as a user as a friend to add for the user through People You May Know.

• We will also use the address books uploaded to investigate suspicious activity on the Pinroll System and keep our platform safe and secure. We also conduct business intelligence and analytics using the address books uploaded to accurately count people and users of Pinroll.

• We retain Non-User’s personal information for as long as needed to provide the Contact Importer feature to users and for the purposes described above. In certain cases, we need to keep your contact information for longer, including after you ask us to erase it. This includes for legal reasons such as to respond to a legal request or comply with applicable law, for regulatory or litigation matters, to prevent harm or for safety, security and integrity purposes. The length of time we need to keep it will depend on the specific reason. 

 

Information inferred about you based on others' activity:

• We collect information about you on Pinroll when others:

  • Comment on a photo or video you have posted, or in a pin or album you have created 

  • Send you a message

  • Invite you to join a group or pin

  • Upload their address book that has your contact information in it

For example:

• We may suggest a friend to you through Pinroll’s People You May Know feature if you both appear on a contact list that someone uploads.

• We take into account whether your friends belong to a group or pin when we suggest you join it.

 

App, browser and device information:

We collect and receive information from and about the different devices you use to access Pinroll and how you use them in relation to the Pinroll app.

Device information we collect and receive includes:

• The device type and software you’re using, and other device characteristics;

• What you’re doing on your device when our app is open, like whether our app is in the foreground (which can help tell humans from bots);

• Identifiers that tell your device apart from other users’, including Family Device IDs;

• Signals from your device including GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers;

• Information you’ve shared with us through device settings, like GPS location, camera access, photos and information about the network you connect your device to and your connection, including your general location;

• Information about Pinroll’s performance on your device; and

• Information from cookies and similar technologies.

 

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How We Use the Information We Collect About You:

 

We use information we collect to provide a personalized experience to you, including customized content and ads, along with the other purposes we explain in detail below.

 

For some of these purposes, we use information across devices. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.

 

To use less information that’s connected to individual users, in some cases we de-identify or aggregate information or anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.

 

We use information to provide and improve Pinroll.  This includes personalizing features, content and recommendations such as suggested pins and groups to join and relevant ads. 

 

1. How we show ads and other sponsored or commercial content:

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• When you use Pinroll, you may see ads and sponsored or commercial content, like product listings or event promotions.  

• We want everything you see to be interesting and useful to you.  To decide what to show you and others, we may use information we have about you, including:

  • Your profile information

  • Your activity on and off our Products, including information we receive through cookies and similar technologies, according to your settings

  • Content you create or interact with in Pinroll

  • Things we infer about you, like topics we think you may be interested in based on your location and the groups and pins you participate in

  • Information about your friends or other connections, including their Pinroll activity or interests.

 

  2. How we use information to improve our Products:

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• We use information we collect to:

  • See if a product is working correctly

  • Troubleshoot and fix it when it’s not

  • Test out new products and features to see if they work

  • Get feedback on our ideas for products or features

  • Conduct surveys and other research about what you like about Pinroll and what we can do better

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  3. How we use location-related information:

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• We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals.   We also receive and use some location-related information even if Location Services is turned off. This includes:

  • IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it’s necessary to protect the safety and security of you or others.

  • Your and others' activity on Pinroll, like joining and posting to pins within a specific geography 

  • Information you give us directly, like if you enter your current city on your profile, or provide your address

• We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things like:

  • Show you local pins you may join if you are within a close geographic radius

  • Allow you to create new pins tied to a specific location so that they appear on a map and are accessible to others within a close geographic radius

  • Provide, personalize and improve our Products, including ads, for you and others.

  • Detect suspicious activity and help keep your account secure.

 

  4. How We Share Information with Third Parties:

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• We don't sell any of your information to anyone. We also require partners and other third parties to follow rules about how they can and cannot use and disclose the information we provide.   Here’s more detail about who we share information with:​

  1. ​Advertisers and Audience Network Publishers: We provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience. 

     • ​Pinroll also provides advertisers and their vendors with information about:

       • Ads and commercial content people engaged with, if any

       • When people engaged with ads and commercial content

       • Where that ad or commercial content was shown

     • ​We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app or visiting their website. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you provide it to them directly

  2. Partners who use our analytics services: People rely on our app to run and promote their businesses. Businesses use our analytics services to understand more about how people are engaging with their content, events, products and services.

     • To provide these services, we use the information we collect about you. We put this information into aggregated, anonymized reports so that partners can see how well their content, events, products and services are performing and are able to understand things like users’ experience with such content, products and services.

     • These reports aggregate information like:

       • How many people interacted with our partners' content, products or services

       • The general demographics and interests of the people who interacted with it.

       • How people use our partners’ products and services to connect to Pinroll and the performance of their connection and networks

     • Advertisers also receive other information. We provide advertisers with aggregated, anonymized reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience. 

     • Pinroll also provides advertisers and their vendors with information about:

       • Ads and commercial content people engaged with, if any

       • When people engaged with ads and commercial content

       • Where that ad or commercial content was shown (for example, in a map, pin, group or album)

       • We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app or visiting their websites. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you provide that information to them directly.​

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How Long Do we Keep Your Information?

 

We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or our partners’ interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:

• If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account. 

• How long we need to retain the information to comply with certain legal obligations. 

• If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products 

In some instances and for specific reasons, we’ll keep information for an extended period of time.